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Culture v bottom line – Your USP in business Your purpose – is it life as an ethical entrepreneur? As an entrepreneur, you can build the life you wish to lead. You can create a life as a business entrepreneur or a lifestyle entrepreneur. Whatever your business, leading it as an entrepreneur is different to leading it as a business manager. Your business is inextricably linked to your personal goals. It reflects you, your hopes and desires, and how you think about your fellow human...

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