Business Development

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It’s likely that you know someone who always seems to benefit from good luck. The person who always gets the rub of the green, and who always has a great deal fall into their lap at just the right time.

I want to let you in on a secret – that luck takes a lot of hard work to create. Opportunity doesn’t magic itself out of thin air. You must be an opportunity builder to receive opportunities.

There are several strategies that can be used to build opportunity, but all boil down to creating opportunity. Milton Berle (for those who don’t know, he was one of America’s most famous comedians) described opportunity building perfectly when he said, “If opportunity doesn’t knock, build a door.

So, how do you build your door so that opportunity comes knocking?

You must work on your skills, develop your experience, and build a strategic network. You’ve got to market yourself and collect (and share) 5-star testimonials. You’ve got to get out there in-person and online. You’ve got to be resilient and learn from your mistakes. If you want the opportunity to come your way, be prepared to work hard to get lucky.

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